Obstructive marketing restricting distribution of products and services in the age of asymmetric warfare
| Formato: | Libro electrónico |
|---|---|
| Idioma: | Inglés |
| Publicado: |
Burlington :
Gower
[2014]
|
| Materias: | |
| Acceso en línea: | Acceso restringido con credenciales, usuarios UPSA |
| Ver en Biblioteca de la Universidad Pontificia de Salamanca: | https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=727851 |
Solicitar por préstamo interbibliotecario:
Correo
| Formulario
Tabla de Contenidos:
- List of figures
- List of tables
- Acknowledgement
- Preface
- Introduction and definition
- "Obstructive marketing" : origins
- "Obstructive marketing" challenges
- Context
- Risk and dependency
- Asymmetric warfare
- The effect of the capital markets and sovereign wealth funds
- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing
- Protecting against "obstructive marketing"
- Summary
- The future
- Appendix a
- Bibliography
- Index.
