Online marketing a customer-led approach
Sumario: 1. Principles and Drivers of the New Marketing Environment 2. Strategy and Models for the Virtual World 3. Online Marketing Planning Issues 4. Online Marketing Research - Principles and Practice 5. Online Buyer Behaviour 6. Positioning for Traffic and Profit. Search Engine Optimisation 7....
| Otros Autores: | , , |
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| Formato: | Libro |
| Idioma: | Inglés |
| Edición: | Reprinted 2013 |
| Materias: | |
| Acceso en línea: | Online Resources |
| Ver en Biblioteca de la Universidad Pontificia de Salamanca: | https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=657745 |
Solicitar por préstamo interbibliotecario:
Correo
| Formulario
| Sumario: | Sumario:
1. Principles and Drivers of the New Marketing Environment
2. Strategy and Models for the Virtual World
3. Online Marketing Planning Issues
4. Online Marketing Research - Principles and Practice
5. Online Buyer Behaviour
6. Positioning for Traffic and Profit. Search Engine Optimisation
7. Permission and Personalisation Online
8. Website Development - Design and Content
9. The Online Product
10. Pricing Issues on the Web
11. Online Communication Tools
12. Online Distributuion and Procurement
13. Online Marketing Legal Issues |
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| Notas: | Índice de contenido y alfabético. |
| Descripción Física: | XV, 538 páginas : ilustraciones en color ; 25 cm |
| Bibliografía: | Bibliografía al final de cada capítulo. |
| ISBN: | 9780199265855 |
