Branded protest the power of branding and its influence on protest movements
We are all exposed to branding: from a torn sheet of cardboard scrawled with handwriting to slick corporate advertising campaigns. Here, we take up the term branding to assess the visualization of iconic protest movements, and to identify the unique tools used to attract the general public and activ...
| Otros Autores: | , |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Amsterdam :
BIS Publishers
[2019]
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| Materias: | |
| Ver en Biblioteca de la Universidad Pontificia de Salamanca: | https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=485314 |
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| Sumario: | We are all exposed to branding: from a torn sheet of cardboard scrawled with handwriting to slick corporate advertising campaigns. Here, we take up the term branding to assess the visualization of iconic protest movements, and to identify the unique tools used to attract the general public and activate people to join in. Branding has become a means to unify a movement and to give protest a visual identity. For Branded Protest we spoke with organizers of protest movements around the world, to identify the particular techniques that help movements deliver a unique and clear message |
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| Descripción Física: | 205 páginas : ilustraciones (color) |
| ISBN: | 9789063695415 |
