Predictably irrational the Hidden Forces That Shape Our Decisions

This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!" Na...

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Detalles Bibliográficos
Otros Autores: Ariely, Dan. autor (autor)
Formato: Libro
Idioma:Inglés
Publicado: New York : Harper may 2010
Edición:Revised and expanded edition
Materias:
Ver en Biblioteca de la Universidad Pontificia de Salamanca:https://koha.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=484471
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Descripción
Sumario:This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!" Nassim Nicholas Taleb, New York Times bestselling author of The Black Swan: The Impact of the Highly Improbable
Descripción Física:XX, 348 páginas
ISBN:9780062018205