Strategic management in the media theory to practice
"Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London :
Sage
2024
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| Edición: | Third edition |
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991011530034308016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Sumario: | "Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"-- Proporcionado por el editor |
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| Descripción Física: | XVII, 261 páginas : gráficos (blanco y negro) ; 25 cm |
| Bibliografía: | Incluye referencias bibliográficas (páginas [240]-255) e índice |
| ISBN: | 9781529773699 9781529773705 |
