An introduction to global media
A student-friendly book that assesses how such trends as marketization, conglomeration, digital convergence, personalization and competition, are transforming the global media landscape--
| Otros Autores: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London :
Bloomsbury Academic
2023
|
| Edición: | First published in Great Britain 2023 |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991011422612308016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- The emergence of a global media and communications landscape : from the telegraph to the internet
- The popularization and consolidation of the global online environment : the internet, social media, and search engines
- Media companies, content and branding in the global digital age : platforms, distribution, and production
- The role of media and communications in development : modernization, progress, and social change
- The power of media and communications : imperialism, influence, and domination
- The power of media audiences and users : empowerment and autonomy
- The dimensions of globalization in the context of media and communications
