An introduction to global media
A student-friendly book that assesses how such trends as marketization, conglomeration, digital convergence, personalization and competition, are transforming the global media landscape--
| Other Authors: | |
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| Format: | Book |
| Language: | Inglés |
| Published: |
London :
Bloomsbury Academic
2023
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| Edition: | First published in Great Britain 2023 |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991011422612308016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Summary: | A student-friendly book that assesses how such trends as marketization, conglomeration, digital convergence, personalization and competition, are transforming the global media landscape-- |
|---|---|
| Physical Description: | X, 255 páginas ; 24 cm |
| Bibliography: | Incluye referencias bibliográficas e indice |
| ISBN: | 9781350348714 9781350348707 |
