Communities dominate brands : business and marketing challenges for the 21st century

Communities dominate brands business and marketing challenges for the 21st century

Bibliographic Details
Main Author: Ahonen, Tomi T. (-)
Other Authors: Moore, Alan
Format: Book
Language:Inglés
Published: London : Futuretext 2005
Subjects:
Consumidores > Conducta
Consumo > Economía.
Marketing > Aspectos sociales
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991010952229708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XXII, 274 p. ; 24 cm
Bibliography:Bibliografía (p. 255-256) e índices
ISBN:9780954432737

Similar Items