Hey, Whipple, squeeze this a guide to creating great ads
Copywriter Luke Sullivan returns with an updated edition of his irreverent warts-and-all look at the advertising industry. Part how-to book and part expose, this book is both an insider's guide to writing great ads and an unapologetic send up of all that's heavy-handed, dim-witted, and ine...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Hoboken (New Jersey) :
John Wiley & Sons
2003
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| Edición: | 2nd ed |
| Materias: | |
| Acceso en línea: | Sumario |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010939669708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
