Hey, Whipple, squeeze this a guide to creating great ads
Copywriter Luke Sullivan returns with an updated edition of his irreverent warts-and-all look at the advertising industry. Part how-to book and part expose, this book is both an insider's guide to writing great ads and an unapologetic send up of all that's heavy-handed, dim-witted, and ine...
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Hoboken (New Jersey) :
John Wiley & Sons
2003
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| Edición: | 2nd ed |
| Materias: | |
| Acceso en línea: | Sumario |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010939669708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Sumario: | Copywriter Luke Sullivan returns with an updated edition of his irreverent warts-and-all look at the advertising industry. Part how-to book and part expose, this book is both an insider's guide to writing great ads and an unapologetic send up of all that's heavy-handed, dim-witted, and ineffectual in the industry. Updated to include the latest campaigns, this edition presents a real-world look at the day-to-day operations of today's ad agencies and examines the good, the bad, and the downright ugly ads the industry produces. Sullivan provides pointers, tips, and guidelines on how to write and produce ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories |
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| Notas: | En la cub.: "An Adweek book" |
| Descripción Física: | X, 292 p. : il. ; 23 cm |
| Bibliografía: | Bibliografía (p. [273]-275) e índices |
| ISBN: | 9780471281399 |
