Strategic marketing planning
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
London :
Kogan Page
1993
|
| Edition: | [1st pub., 1st reprint.] |
| Series: | The Cranfield management research series
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010880609708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Item Description: | En port.: Cranfield School of Management |
|---|---|
| Physical Description: | 222 p. ; 24 cm |
