Creating the corporate soul the rise of public relations and corporate imagery in American big business
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Berkeley :
University of California Press
c1998.
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010876679708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | xi, 461 p. : il. (some col.) ; 27 cm |
|---|---|
| Bibliografía: | Includes bibliographical references (p. 369-440) and index. |
| ISBN: | 9780520087194 |
