Marketing social : marketing para causas sociais e a construçao das marcas

Marketing social marketing para causas sociais e a construçao das marcas

Bibliographic Details
Main Author: Pringle, Hamish (-)
Other Authors: Thompson, Marjorie, coaut (coaut), Rosa, Maria Lúcida G.L., traductor (traductor), Sabóia, Luciado, col (Collector)
Format: Book
Language:Portugués
Published: Sao Paulo ; Madrid : Makron books 2000
Subjects:
Marketing social
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991010854199708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:258 p. : il. ; 24 cm
Bibliography:Bibliografía. Indice
ISBN:9788534611428

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