Advertising campaign strategy a guide to marketing communication plans
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Fort Worth [etc.] :
Dryden Press
1996
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| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010746169708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XX, 363 p. ; 24 cm |
|---|---|
| ISBN: | 9780030128981 |
