Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing

Marketing by matrix 100 practical ways to improve your strategic and tactical marketing

Bibliographic Details
Main Author: McDonald, Malcolm, 1938- (-)
Other Authors: Leppard, John, coautor (coautor)
Format: Book
Language:Inglés
Published: Lincolnwood : NTC Business Books 1993
Subjects:
Segmentación del mercado
Gestión de marketing
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991010322629708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:[5], 168 p. ; 24 cm
ISBN:9780844234557

Similar Items