Treasure hunt : inside the mind of the new global consumer

Treasure hunt inside the mind of the new global consumer

Bibliographic Details
Main Author: Silverstein, Michael J. (-)
Other Authors: Butman, John
Format: Book
Language:Inglés
Published: New York : Portfolio 2006
Subjects:
Artículos de lujo
Productos de marca
Lujo > Aspectos sociales.
Consumidores > Conducta
Consumo > Marketing.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991010188199708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Incluye índice
Physical Description:xviii, 267 p. : il. ; 24 cm
ISBN:9781591841234

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