Digital television strategies business challenges and opportunities

In Britain, America, and many other countries, television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television, and answers many essential questions about the future of this fickle industry...

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Bibliographic Details
Main Author: Griffiths, Alan, 1955- (-)
Format: Book
Language:Inglés
Published: Houndmills, Basingstoke, Hampshire, [U.K.] ; New York : Palgrave Macmillan 2003
Edition:1st ed
Subjects:
Online Access:Sumario
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991009767459708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Summary:In Britain, America, and many other countries, television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television, and answers many essential questions about the future of this fickle industry.
Physical Description:xii, 196 p. : il. ; 24 cm
Bibliography:Incluye referencias bibliográficas (p. 189-190) e índice
ISBN:9780333992951