Digital television strategies business challenges and opportunities
In Britain, America, and many other countries, television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television, and answers many essential questions about the future of this fickle industry...
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Houndmills, Basingstoke, Hampshire, [U.K.] ; New York :
Palgrave Macmillan
2003
|
| Edición: | 1st ed |
| Materias: | |
| Acceso en línea: | Sumario |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991009767459708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Sumario: | In Britain, America, and many other countries, television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television, and answers many essential questions about the future of this fickle industry. |
|---|---|
| Descripción Física: | xii, 196 p. : il. ; 24 cm |
| Bibliografía: | Incluye referencias bibliográficas (p. 189-190) e índice |
| ISBN: | 9780333992951 |
