Mapping experiences a guide to creating value through journeys, blueprints, and diagrams
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Beijing ; Boston :
O'Reilly
[2016]
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991009653459708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Visualizing value. Introducing alignment diagrams
- Fundamentals of mapping experiences
- Visualizing strategic insight
- A general process for mapping. Initiate: starting a mapping project
- Investigate: researching the experience
- Illustrate: drawing the diagram
- Align: designing value
- Envisioning future experiences
- Types of diagrams in detail. Service blueprints
- Customer journey maps
- Experience maps
- Mental model diagrams
- Spatial maps and ecosystem models.
