APA (7th ed.) Citation

Maklan, S. (1998). Competing on value: Bridging the gap between brand and customer value (1st pub.). Financial Times.

Chicago Style (17th ed.) Citation

Maklan, Stan. Competing on Value: Bridging the Gap Between Brand and Customer Value. 1st pub. London: Financial Times, 1998.

MLA (9th ed.) Citation

Maklan, Stan. Competing on Value: Bridging the Gap Between Brand and Customer Value. 1st pub. Financial Times, 1998.