Competing on value : bridging the gap between brand and customer value

Competing on value bridging the gap between brand and customer value

Bibliographic Details
Main Author: Maklan, Stan (-)
Format: Book
Language:Inglés
Published: London : Financial Times 1998
Edition:1st pub
Subjects:
Servicio al cliente
Planificación estratégica
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991009573229708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XVIII, 236 p. ; 25 cm
ISBN:9780273638261

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