Uncover the hidden power of television programming --and get the most from your advertising budget
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
Sage Publications
c1999.
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991009481429708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | viii, 236 p. : il. ; 24 cm |
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| Bibliografía: | Includes bibliographical references (p. 219-226) and index. |
| ISBN: | 9780761915812 |
