Dynamic models of advertising competition open-and closed-loop extensions
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston [etc.] :
Kluwer Academic Publishers
1991
|
| Series: | International Series in Quantitative Marketing
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991009472559708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | VIII, 122 p. ; 24 cm |
|---|---|
| ISBN: | 9780792391463 |
