Cita APA (7a ed.)

Roberts, K., & Lafley, A. (2004). Lovemarks: The future beyond brands. PowerHouse Books.

Cita Chicago Style (17a ed.)

Roberts, Kevin, y A.G Lafley. Lovemarks: The Future Beyond Brands. New York: PowerHouse Books, 2004.

Cita MLA (9a ed.)

Roberts, Kevin, y A.G Lafley. Lovemarks: The Future Beyond Brands. PowerHouse Books, 2004.