Lovemarks the future beyond brands

Bibliographic Details
Main Author:	Roberts, Kevin, 1949- (-)
Other Authors:	Lafley, A.G
Format:	Book
Language:	Inglés
Published:	New York : PowerHouse Books 2004.
Edition:	1st ed
Subjects:	Marcas comerciales > Marketing. Marcas comerciales > Prospección. Publicidad > Marcas comerciales. Productos de marca Marcas comerciales
Online Access:	Sumario
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991009442539708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	221 p. : col. il. ; 25 cm
ISBN:	9781576872048

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