Independent luxury the four innovation strategies to endure in the consolidation jungle
"There is an endangered species in luxury: independent companies! In an ever-challenging globalized luxury environment, difficulties arise for companies striving to escape the ever-growing clout of luxury conglomerates. But so do opportunities! Through case studies of game-changing brands inclu...
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| Formato: | Libro |
| Idioma: | Inglés |
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Houndmills, Basingstoke Hampshire : New York :
Palgrave Macmillan
2015
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991009410559708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
