Independent luxury the four innovation strategies to endure in the consolidation jungle
"There is an endangered species in luxury: independent companies! In an ever-challenging globalized luxury environment, difficulties arise for companies striving to escape the ever-growing clout of luxury conglomerates. But so do opportunities! Through case studies of game-changing brands inclu...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Houndmills, Basingstoke Hampshire : New York :
Palgrave Macmillan
2015
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991009410559708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Sumario: | "There is an endangered species in luxury: independent companies! In an ever-challenging globalized luxury environment, difficulties arise for companies striving to escape the ever-growing clout of luxury conglomerates. But so do opportunities! Through case studies of game-changing brands including: W Motors, HYT watches, Iris Van Herpen, Comme des Garçons, Brunello Cuccinelli, Etudes Studio, Holition, Digital Luxury Group, and many others, this book introduces the luxury innovation framework presenting four winning strategies and a unique approach for entrepreneurs, creators, designers, and managers daring to challenge the status quo and to become ground breakers. " |
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| Descripción Física: | xv, 252 p. : il. ; 22 cm |
| Bibliografía: | Incluye referencias bibliográficas (pages 223-245) e índice |
| ISBN: | 9781137481443 |
