Cita APA (7a ed.)

Enis, B. M., Cox, K. K., & Mokwa, M. P. (1990). Marketing classics: A selection of influential articles (8th ed., 25th anniversary ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Enis, Ben M., Keith Kohn Cox, y Michael P. Mokwa. Marketing Classics: A Selection of Influential Articles. 8th ed., 25th anniversary ed. Upper Saddle River (New Jersey): Prentice Hall, 1990.

Cita MLA (9a ed.)

Enis, Ben M., et al. Marketing Classics: A Selection of Influential Articles. 8th ed., 25th anniversary ed. Prentice Hall, 1990.