Marketing classics a selection of influential articles
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Upper Saddle River (New Jersey) :
Prentice Hall
[1990]
|
| Edition: | 8th ed., 25th anniversary ed |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991009400709708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XII, 612 p. : il. ; 24 cm |
|---|---|
| Bibliography: | Bibliografía |
| ISBN: | 9780205159888 |
