Value creation and branding in television's digital age
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Westport, Conn. :
Quorum Books
1999.
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991009399559708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | viii, 222 p. il. ; 25 cm |
|---|---|
| Bibliografía: | Includes bibliographical references (p. [207]-218) and index. |
| ISBN: | 9781567202724 |
