Les mots de la publicité l'architecture du slogan

Bibliographic Details
Main Author: Grunig, Blanche (-)
Format: Book
Language:Francés
Published: Paris : C.N.R.S 1990
Series:CNRS plus
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991009354489708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:254 p., lam. ; 24 cm
ISBN:9782876820395