The marketer's guide to public relations how today's top companies are using the new PR to gain a competitive edge
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York [etc.] :
Wiley & Sons
1991
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| Colección: | Wiley Series on Business Strategy
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991009310019708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | XIV, 306 p. ; 24 cm |
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| ISBN: | 9780471618850 |
