Instructor's manual for media planning workbook

Bibliographic Details
Main Author:	Goodrich, William B. (-)
Other Authors:	Sissors, Jack Zanville, 1919- coautor (coautor)
Format:	Book
Language:	Inglés
Published:	Lincolnwood : NTC Business Books 1993
Edition:	4th ed
Subjects:	Comunicación de las ideas > Planificación Planificación de medios publicitarios
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991009251249708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	VI, 127 p. ; 27 cm
ISBN:	9780844235417

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