Marketing management & administrative action
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| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York [etc.] :
McGraw-Hill Book Company
1968
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| Edición: | [2nd ed., completely revised] |
| Colección: | McGraw-Hill series in marketing and advertising
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991009244149708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | XIII, 776 p. ; 21 cm |
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