Value-added public relations : the secret weapon of integrated marketing

Value-added public relations the secret weapon of integrated marketing

Bibliographic Details
Main Author: Harris, Thomas L. (-)
Other Authors: Kotler, Philip, 1931- prologuista (prologuista)
Format: Book
Language:Inglés
Published: Lincolnwood : NTC Business Books 1998
Subjects:
Comunicación en marketing
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991009204629708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XIII, 314 p. ; 24 cm
ISBN:9780844234113

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