The king of Madison Avenue David Ogilvy and the making of modern advertising
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York ; Basingstoke :
Palgrave Macmillan
2009
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991009030879708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Sumario: | Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals. |
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| Descripción Física: | xiv, 282 p., [8] p. de lám. : il. ; 25 cm |
| Bibliografía: | Incluye referencias bibliográficas (p. [248]-271) e índice |
| ISBN: | 9781403978950 |
