SEO for Growth the ultimate guide for marketers, web designers & entrepreneurs

Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presen...

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Detalles Bibliográficos
Autor principal: Jantsch, John (-)
Otros Autores: Singleton, Phil
Formato: Libro
Idioma:Inglés
Publicado: Kansas City, MO : Duct Tape Marketing cop. 2016
Materias:
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991008942639708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Descripción
Sumario:Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"
Descripción Física: xvi, 221 p. ; 23 cm
ISBN:9780692769447