APA (7th ed.) Citation

Kelley, L. D., & Jugenheimer, D. W. (2015). Advertising account planning: Planning and managing an imc campaign (3rd ed.). Routledge.

Chicago Style (17th ed.) Citation

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Account Planning: Planning and Managing an Imc Campaign. 3rd ed. London ; New York: Routledge, 2015.

MLA (9th ed.) Citation

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Account Planning: Planning and Managing an Imc Campaign. 3rd ed. Routledge, 2015.