Advertising account planning planning and managing an imc campaign
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
London ; New York :
Routledge
2015
|
| Edition: | 3rd ed |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008850399708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Item Description: | Tít. orig.: Advertising account planning : a practical guide. 2006 |
|---|---|
| Physical Description: | IX, 252 p. : il. ; 24 cm |
| Bibliography: | Incluye referencias bibliográficas e índice |
| ISBN: | 9780765640369 |
