Cita APA (7a ed.)

Chernev, A., & Kotler, P. (2014). Strategic marketing management (8th ed.). Cerebellum Press.

Cita Chicago Style (17a ed.)

Chernev, Alexander, y Philip Kotler. Strategic Marketing Management. 8th ed. Chicago: Cerebellum Press, 2014.

Cita MLA (9a ed.)

Chernev, Alexander, y Philip Kotler. Strategic Marketing Management. 8th ed. Cerebellum Press, 2014.