Strategic marketing management
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Chicago :
Cerebellum Press
2014
|
| Edition: | 8th ed |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008799749708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Item Description: | En la cub.: Foreword by Philip Kotler Índice |
|---|---|
| Physical Description: | VIII, 274 p. : il. ; 24 cm |
| ISBN: | 9781936572199 9781936572205 |
