Corporate culture illuminating the black hole

How did companies as diverse as Enron, Worldcom, Arthur Andersen, HealthSouth, Adelphia and many others fail their employees, customers and shareholders so badly? Why did once-promising mergers between AOL and Time-Warner; Hewlett- Packard and Compaq; Quaker Oats and Snapple, among others, prove so...

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Detalles Bibliográficos
Autor principal: Want, Jerome H. (-)
Formato: Libro
Idioma:Inglés
Publicado: New York : St. Martin's Press 2007
Edición:1st ed
Materias:
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991008767999708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Descripción
Sumario:How did companies as diverse as Enron, Worldcom, Arthur Andersen, HealthSouth, Adelphia and many others fail their employees, customers and shareholders so badly? Why did once-promising mergers between AOL and Time-Warner; Hewlett- Packard and Compaq; Quaker Oats and Snapple, among others, prove so disappointing? Management expert Jerome Want argues in this timely and important new study that most business failures stem from a lack of a strong, core corporate culture that defines a company and guides all of its employees. At the core of "Saving The Company" is a unique Hierarchy of Corporate Cultures ranging from "predatory" through "political" to "new age" that illuminates the attributes of struggling and thriving companies, and how to move from the former to the latter. Dozens of examples and case studies drawn from the author's consulting work and new research offer specific guide- lines for building a vibrant culture in order to save the company.
Descripción Física:xiii, 284 p. : il. ; 25 cm
ISBN:9780312354848