Does it pay to advertise? : cases illustrating successful brand advertising

Does it pay to advertise? cases illustrating successful brand advertising

Bibliographic Details
Main Author: Jones, John Philip (-)
Other Authors: Orr, David, prologuista (prologuista)
Format: Book
Language:Inglés
Published: New York [etc.] : Lexington Books 1989
Subjects:
Publicidad > Estados Unidos.
Marcas comerciales > Marketing.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991008767409708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XXI, 380 p., [1] h. ; 25 cm
ISBN:9780669158977

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