Does it pay to advertise? cases illustrating successful brand advertising
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| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York [etc.] :
Lexington Books
1989
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008767409708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | XXI, 380 p., [1] h. ; 25 cm |
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| ISBN: | 9780669158977 |
