APA (7th ed.) Citation

Jones, J. P., & Orr, D. (1989). Does it pay to advertise?: Cases illustrating successful brand advertising. Lexington Books.

Chicago Style (17th ed.) Citation

Jones, John Philip, and David Orr. Does It Pay to Advertise?: Cases Illustrating Successful Brand Advertising. New York [etc.]: Lexington Books, 1989.

MLA (9th ed.) Citation

Jones, John Philip, and David Orr. Does It Pay to Advertise?: Cases Illustrating Successful Brand Advertising. Lexington Books, 1989.