News for a mobile-first consumer

News for a mobile-first consumer

The rapid adoption of mobile devices has created a new type of consumer, one who chooses smartphones and tablets over laptops and desktops, TV and radio, print newspapers, magazines, books, and landline phones. This new mobile consumer has not just forced businesses, institutions, governments, and o...

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Bibliographic Details
Other Authors: Poindexter, Paula Maurie, autor (autor)
Format: Book
Language:Inglés
Published: New York : Peter Lang cop. 2016
Subjects:
Periodismo > Estados Unidos > Historia > s. XXI.
Medios de comunicación social > Audiencia > Estados Unidos.
Periodismo > Innovaciones tecnológicas > Estados Unidos.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991008732309708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Table of Contents:
  • The smart mobile landscape
  • News in the mobile age
  • Social media on the mobile stage
  • News consumers' preferences in a mobile environment
  • Millennials in a mobile news and social media world
  • Race, ethnicity, and mobile
  • Women and men: divided and connected in the mobile space
  • Political identity, news, social media, and mobile
  • Doing mobile journalism
  • The future of news in a crowded mobile landscape
  • Appendices.

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