News for a mobile-first consumer
The rapid adoption of mobile devices has created a new type of consumer, one who chooses smartphones and tablets over laptops and desktops, TV and radio, print newspapers, magazines, books, and landline phones. This new mobile consumer has not just forced businesses, institutions, governments, and o...
| Otros Autores: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Peter Lang
cop. 2016
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008732309708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- The smart mobile landscape
- News in the mobile age
- Social media on the mobile stage
- News consumers' preferences in a mobile environment
- Millennials in a mobile news and social media world
- Race, ethnicity, and mobile
- Women and men: divided and connected in the mobile space
- Political identity, news, social media, and mobile
- Doing mobile journalism
- The future of news in a crowded mobile landscape
- Appendices.
