Public relations : contemporary issues and techniques

Public relations contemporary issues and techniques

Bibliographic Details
Main Author: Baines, Paul, 1973- (-)
Other Authors: Egan, John, 1952-, Jefkins, Frank William
Format: Book
Language:Inglés
Published: Amsterdam [etc.]: Elsevier/Butterworth-Heineman c2004.
Subjects:
Public relations > Management.
Relaciones públicas.
Relaciones públicas > Gestión.
Online Access:Sumario
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991008420999708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:xvii, 431 p. : il. 25 cm
Bibliography:Includes bibliographical references (p. [413]-420) and index.
ISBN:9780750657242

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