Marketing 4.0 moving from traditional to digital

Bibliographic Details
Main Author: Kotler, Philip, 1931- (-)
Other Authors: Kartajaya, Hermawan, 1947-, Setiawan, Iwan
Format: Book
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, Inc 2017
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991008403119708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Índice
Physical Description:XIX, 184 p. : il. ; 24 cm
ISBN:9781119341208