The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management

The rise of the Hispanic market in the United States challenges, dilemmas, and opportunities for corporate management

Bibliographic Details
Main Author: Nevaer, Louis E. V. (-)
Format: Book
Language:Inglés
Published: Armonk, N.Y. : M.E. Sharpe c2004.
Subjects:
Minorías (Consumidores) > Estados Unidos
Segmentación del mercado > Estados Unidos.
América del Norte > Integración económica.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991008363019708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:vii, 255 p. : il. ; 24 cm
Bibliography:Includes bibliographical references (p. 203-243) and index.
ISBN:9780765612908

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