Cases in consumer behavior

Cases in consumer behavior

Bibliographic Details
Main Author: Blackwell, Roger D. (-)
Other Authors: Engel, James F., Kollat, David T.
Format: Book
Language:Inglés
Published: New York : Holt, Rinehart and Winston cop. 1969
Series:Holt, Rinehart and Winston marketing series
Subjects:
Consumidores > Conducta
Consumo > Aspectos psicológicos.
Marketing > Investigación
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991008246969708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Incluye índice
Physical Description:XIII, 431 p. : il. ; 23 cm

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